Nutri-licious Foods Corporation

THE NUTRI-LICIOUS STORY

Nutri-licious started operations as RSN Food Products, named after its President and Founder, Mr. Rogelio S. Nemeño, in October 1985 as a producer of fruit shake preparation. Three (3) persons and a lone blender were the initial assets of the company.

By 1986, the company ventured into the processing of fruit juices – mango, guyabano and buco (young coconut). With the help of an experienced food technologist, product development went into high gear. Manifestation of the success of this undertaking was the acceptance of the juices of the company by one of the biggest fast food chains during that time, Burger Machine, Inc.

In June 1989 the company was incorporated as Nutri-licious Food Industries, Inc. (Nutri-licious, also the product brand, is derived from NUTRItious and deLICIOUS). By 1990, the company transferred to its present site in Pateros which currently house the main manufacturing operations of the company, including the 812m2 warehouse and the corporate offices.

The company has a QC laboratory facility staffed with Chemists, Microbiologists and Food Technologists which is equipped to do standard physico and microbiological analyses required for a food processing plant. This assures that all products delivered by Nutri-licious conform and satisfy all required quality formulation and procedures before they are delivered to customers.

In the area of environmental management, the company has invested in the operation of a waste-water treatment facility for the treatment of water effluent. Also, an Environmental Management System (EMS) patterned after the ISO 14001 environmental standard, has been set-up to demonstrate Nutri-licious' commitment to its environmental responsibilities. Highlighting the EMS effort was the granting of the Environmental Clearance Certificate (ECC) in April 1999.

1991 saw the accreditation of Nutri-licious by San Miguel Corporation – Magnolia Dairy Products, as one of its processed fruits supplier. This signaled its entry into the industrial food processing business. Mango cubes/puree, ube cubes/puree, macapuno strings/puree, buco string/puree, lychee bits, cream style/whole corn kernel and processed eggs are some of the products that the company supplies to its industrial partners like food manufacturers, bakeshops, ice cream companies and its export affiliates in Japan, Hong Kong and the USA

Realizing its potentials and capabilities and through the help of government agencies, the company started joining international food fairs, ie. Hong Kong Food Expo, Singapore Food Expo, and the Japan Food Expo (FoodEx Japan). The company’s participation in international trade fairs since 1991 signaled its entry in the more competitive export market. Nutri-licious has set its eyes to be a major player in this channel in sync with the Philippine Government’s program of pushing for more Philippine products in the international market.

Nutri-licious Foods Industries, Inc. became Nutri-licious Foods Corporation in 1996. In the same year, the company began developing shelf-stable products in its thrust to penetrate the retail market. Through its hot-filled and polyethylene terapthalate bottling-line, Nutri-licious introduced to the market beverages packed in Pp cups and PET bottles, which can be stored at ambient temperature. Simultaneously, the company embarked on its first tri-media exposure that created an immediate off-take of product sales in the stores.

Year 2002 saw the construction of a production facility to signal the entry of Nutri-licious into another major business. With the goal of becoming a complete food & beverage company, Nutri-licious has already begun its transformation by venturing into other food categories such as dressings and condiments.